PASCAL ERB | How to get more followers, likes and comments on Instagram
How to get more followers on Instagram, the easy way without spending money.
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5 Steps to Success on Instagram

Soon I am reaching 30’000 followers on Instagram and my account is in the top 50 from the most influential Instagram accounts from Switzerland. Have a look here . It’s time to share my know how with you! Do you want to know how you can get more likes and followers on Instagram? If you’re new to Instagram it can be very frustrating when no one is following you. I first signed up four years ago, I was really struggling to get my first 1oo followers. Even my best photos were getting only a few likes, and I wasn’t getting any feedback for my photos. One day I posted a photo from Thailand and a famous Instagram Account reposted my photo with credits. Over night I got around 3000 followers. This was the key that I thought I want to get more popular in Instagram. With these 3000 followers I had no relationship so after a few post the comments and likes became less and less. A few days later I started to use some techniques that you’ll discover in this article, I was able to get over 20,000 real Instagram followers (I think around 5000 Accounts are fake or no more used), and today all my photos get hundreds of likes and dozens of comments. If you want to know these tricks keep on reading.

I don’t will say „how to get 1000 followers in one week“ because this is not possible… I agree you can buy it but those account don’t give you likes or comments. It takes a lot of work and time to get thousands of followers.

So let’s take a look at the five steps you need to take in order to get more popular on Instagram.

Step 1: Build A Portfolio

Before you start doing anything else, create a stunning Instagram profile. Nobody is going to follow an empty profile. If you want other people to follow you, the first thing you should do is upload about 10 – 15 really outstanding photos. If you don’t have that many, keep working on it, and make sure you don’t post any photos that aren’t good enough for the „wow effect“. If your goal is to showcase your photography, it’s absolutely essential that the photos you post are of great quality. It’s far better to post nothing than to post a bad photo. If you’re only just starting out, it’s generally a good idea to improve your photography before attempting to build an audience on Instagram since people only like to follow photographers with interesting photos. Work on creating photos with good composition that will catch the viewer’s eye. And learn how to use light to create more stunning photos.


Also, keep in mind that certain types of photos do particularly well on Instagram. From my experience mountain photos, interesting reflection photos and simple photos tend to get the most likes on Instagram. Portrait photos generally get fewer likes. To give you an example, this mountain photo got more likes than a lot of my other photo that I’ve posted on Instagram. While I think this is a great photo, I have other less popular photos that are by far better.


However, if you want to get popular on Instagram, it’s important that you post the kind of photos your followers want to see, which is why I often share mountain photos. If you want to get more followers on Instagram, it’s always a good idea to post the kind of photos that get more likes. If you use Instagram to share what you eat for dinner and how you hang out with friends, don’t expect people who don’t know you to start following you. For this I have a second private account just for my friends. If you’re a teen pop star or a really attractive girl, this strategy might work for you, but I don’t think it’s the kind of audience any serious photographer would want to build. Once again, it’s absolutely essential that you only post your best photos, even if it means only posting a few times per week. Nobody wants their Instagram feed to be flooded with unspectacular photos from people they don’t know. Never post text images or jokes, no matter how cool you think the text is. Also avoid posting random screenshots – most people really don’t like them. If you don’t have content because it’s not possible to go out every day and take photos just repost a photo that fits your profile and get credits to the person who shoot the photo!


Now, before you go to the next step, please make sure that your Instagram account is public. Go to your profile, tap the Settings icon at the top right of the screen, make sure that  the “Private Account” slider is turned off. If your Instagram photos aren’t public, you’ll have a much harder time attracting new followers. And finally, take a moment to write a profile description that would motivate people to follow you. You don’t need to overcomplicate this step, just describe yourself in a meaningful way. Something like “Landscape photographer and traveler from Switzerland” is all you really need to attract the right kind of followers. If you want to be contacted leave your E-Mail and mention your Homepage if you have one.

Step 2: Create a Theme

Look at your Instagram feed as a big picture

To create a consistent feed, you need to view your Instagram as a whole rather than lots of separate images.When you are posting an image, think about how it will look like next to your other photos. This means that all your photos should have a consistent element or theme to tie them together. For this I use the app VSCO.


You can quickly see how your Instagram feed will look like because it has the same layout. If the photo you want to share don’t fit you can edit it in the same app until it has the same temperature.

Follow a theme

Settling on a theme or style can help you direct your shoots and look for similar elements. Your theme should be a style or ‘look’ that you love and would like to replicate in your images.

I’ve highlighted a few of my fave Instagrammers and how they use themes to match their photos.



Gioja’s gallery has a lot of whites, blues and browns. Adrian went for a black theme and freeland uses a lot of overexposed photos.

Step 3: Get Noticed

Once you’ve uploaded some really good photos and made your profile look interesting, it’s time to attract everyone’s attention. There are several ways you can do it, and I’m going to discuss all of them in this section of this article. First, you should start off with reaching out to your existing friends and followers from other social networks. Since those people already know you, they’re far more likely to become a follower. Often all you need to do is let them know that you’re now using Instagram. You can simply send a message or share a post inviting your friends to follow you. If you have a large following on another social network such as Twitter or Facebook, you can cross-post your Instagram photos to these social networks. That way you’ll be building your Instagram following while sharing interesting photos with people who want to see them anyway! Next, you should utilize relevant hashtags when posting photos on Instagram. Use hashtags from other big Accounts, many of the big Instagramers have their own hashtag. They will see your photo and with a little luck they will repost your photo what will give you new followers. Take some time and browse other Instagram Accounts and write down the Hashtags who fits your photos. I have all the hashtags save in my note app so I can copy and paste these for every post. This year I created the hashtag #ExploreMySwitzerland and it’s already used by other photographers from Switzerland. That way your photos will show up in the hashtag feeds, which is a good way to get your photos in front of more people. The keyword here is relevant since there’s really no need to spam your posts with dozens of irrelevant hashtags (that will only make you look like a spammer). Besides hashtags, one of the easiest ways to get in front of other people is to simply start following a lot of people. Just find someone with photos that are similar to yours, and start following the followers of that person. They’ll get a notification saying that you’re now following them, and many of them will check out your profile.

If you just follow somebody and don’t like or comment on any of their photos, you’re a ghost follower. Instagram users generally don’t like ghost followers because scam artists use this strategy to promote their fake profiles. You’ll get better results if you also comment on the photos of the people you start following. That way they’ll know you’re a real person. If following many other people is too impractical, you can also get a lot of exposure by leaving meaningful comments on the photos of other people. When you leave a thoughtful and positive comment, there’s a good chance that the author of that photo will become curious to check out your profile. And if your profile is good, you’ll get a new follower.


However, commenting on the iPhone is slow and tedious, but how often do you wait for the bus or just sit in front of your TV? Use this time to get noticed. Always use your time productive, right now I am on my way by train and writing on this blog.

Your commenting should be targeted, meaning that you should only leave comments to people who have a high chance of becoming your followers. How do you find such people? It’s easy! All you need to do is search for people who do the same kind of photography as you do using relevant hashtags. So if you’re a landscape photographer, you could search for hashtags such as #landscape, #mountains and #outdoors because the people posting photos with these hashtags are far more likely to enjoy your profile and thus become your followers. You can quickly browse through photos that were submitted to a particular hashtag using the search function of Instagram.

Finally, your comments are far more likely to get noticed by people who don’t have hundreds of likes or thousands of followers (since they get less comments) and when the photo you’re commenting on has been posted recently.

Step 4: Engage With Your Followers

Be nice to your followers. Respond to their comments and questions. Simple things like saying “Thanks” will really make you stand out, and it’s a great way to keep your followers happy and engaged. There’s nothing more rewarding than building lasting relationships with your Instagram followers!

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As well when you post a photo just ask a question, it can be a simple question like: Where are my followers from? How is the weather in your country today? This is the easiest way to get comments and engage with your followers.

If you follow the four steps that I’ve set out in this tutorial you’ll be well on your way to gaining more genuine followers that really appreciate your photography.

You can see how I apply these tips and techniques at my @PascalErbCom Instagram account. But there is one more point to keep in mind! Maybe one of the most important one.

Step 5: Have a schedule

While everyone gets obsessed with the number of followers, keeping your followers happy and engaged is equally important if you want to build a relationship with them and get the most out of your Instagram experience. First, you should post regularly so that people don’t forget who you are. That’s why I share photos daily on my @PascalErbCom account where I’ve built a large and responsive community of people who are looking forward to seeing more photos from me.

But at the same time, you don’t want to be posting too often. There’s nothing worse than sharing multiple photos at once since they’ll take up a lot of space in the feed of your followers. If somebody doesn’t like one of your photos, the chances are that they’ll still keep following you. But when you post three photos in a row, you’re far more likely to lose a follower. For this reason I don’t recommend posting more than once in every six hours. Remember that quality always beats quantity, and it’s far better to share only great photos, even if that means posting less often.

And now leave your account in the comments and I will check them out! See you on Instagram and just go out and take photos!

Pascal Erb
  • Tina Störzer

    22. März 2016 at 10:01 Antworten

    1000 Dank für soviel Herzblut ????. …vieles was du schreibst ist ganzganz hilfreich…. Vielleicht bringe ich ja jetzt mein kleines Lädchen zum Laufen…Hab einen tollen Tag und sonnige Grüße Tina

    • Pascal Erb

      22. März 2016 at 10:08 Antworten

      Vielen lieben Dank für dein Feedback und viel Glück mit deinem Lädchen. Lg Pascal

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